Helena Llorente

Product Designer

I design scalable product experiences through research, information architecture, and design systems, with a focus on complex, high-stakes environments where that structure matters most.

With 6+ years designing digital products, including the past 4+ years leading end-to-end UX at YBVR — from discovery and strategy to final design — across web, mobile, internal tools, and emerging platforms.

I collaborate closely with engineering and ops teams to turn that complexity into thoughtful, scalable work.

Experience

  • Lead Product Designer

    2025 – Present
    YBVR

    Leading end-to-end UX across web, mobile & internal tools — from discovery to high-fidelity execution — while scaling a cross-platform design system and mentoring a team of 3 designers.

    Product Designer

    2022 – 2025
    YBVR

    Defined user flows and high-fidelity UI across web and mobile, later extending to emerging platforms (Quest, Vision Pro) for Xtadium, Fox Sports XR & internal tools.

  • UX/UI Designer

    UVE2 Agency

    Designed and built responsive, multi-page websites for clients across sectors, defining information architecture and hands-on CMS/HTML/CSS implementation.

    2021 – 2022
  • UX/UI Designer

    Le Guide Noir

    Designed engagement elements, responsive layouts and email templates, tagging with UTMs to track and quantify click-through performance.

    2020 – 2021
  • Editorial & Curatorial Assistant

    Fundación Juan March

    Coordinated editorial content for exhibition catalogs, bridging design and art-historical criteria to shape how curatorial material was presented across print and digital formats.

    2018
  • Archive & Exhibition Intern

    Museo Reina Sofía

    Selected and organized archival material for exhibitions held within the library, supporting research access and applying early information-structuring criteria to how the archive was presented.

    2017
  • Photographer

    Quandoo

    Product, interior & food photography; created and edited promotional videos, developing an eye for composition and visual storytelling.

    2013 – 2015

Education

  • Master's in Graphic Design & Web Design

    CEV. Escuela Superior de Comunicación, Imagen y Sonido

  • Master's in Contemporary Art History & Visual Culture

    Universidad Autónoma de Madrid

  • BA in Audiovisual Communication

    Universidad Carlos III de Madrid

  • Higher Technician in Plastic Arts & Design in Photography

    Escuela de Arte Nº10, Madrid